Selling

Price it right and the market does the marketing.

Beautiful photography and a big ad spend cannot rescue a number the comparable sales do not support. Here is the process I run, in order, and what you should expect from me at each step.

Request a pricing analysis

Representative imagery of a home prepared for market.

Walkthrough and honest triage

I walk the house and separate the work that returns more than it costs from the work that does not. Sometimes the answer is paint, landscaping and a deep clean. Sometimes it is nothing at all.

Written pricing analysis

The recent comparable sales, the adjustments for condition, lot and location, the current inventory you are competing with, and a range with the reasoning attached. You keep the document.

Preparation and media

Trades scheduled, staging where it pays for itself, then professional photography and video before anything goes live. The listing debuts finished, never half-ready.

Launch across the channels that matter

MLS and the syndicated portals, the Intero agent network, and direct outreach to agents with buyers in your price band. Most Silicon Valley buyers are already working with someone; those agents are the audience.

Offer review as a spreadsheet, not a stack of paper

Every offer reduced to net proceeds, contingencies, deposit, close date and the strength of the buyer’s financing, side by side. The highest number is not always the best offer and you will see why.

Close, then keep you out of the weeds

Inspections, appraisal, disclosures and deadlines managed on my side. You hear from me on schedule and immediately when something needs a decision.

The number that matters

Net proceeds, not sale price.

Sale price is the headline. What you keep is the point. Before we list I will build your net sheet, commission, county and city transfer costs, escrow and title, any credits, so you know the figure you are actually deciding on. If you are buying next, we model both sides together and sequence them so you are never forced into a bad move by a calendar.

Aerial view of a South San Jose neighborhood at dusk

Common questions

Sellers ask me these first.

Should I remodel before selling?

Usually not to the extent people expect. Kitchens and bathrooms rarely return their full cost on a short timeline, while paint, flooring, landscaping, lighting and decluttering almost always do. I will give you the list in priority order with rough costs and tell you where to stop.

What is my home worth?

I will not answer that with a number pulled off an automated estimate. Send me the address and I will build the comparable analysis and walk you through the range and the assumptions behind it.

How long will it take?

That depends on your price band, the season and how prepared the house is when it launches. What I can commit to is that you will know the plan and the expected timeline before we list, and you will hear from me when reality diverges from it.

Do I have to be out before it goes on the market?

No. Occupied homes sell well when they are prepared properly. We will plan showings around your schedule and, if you have pets or work from home, build the calendar around that.

What does it cost to work with you?

Commission is negotiable and disclosed in writing before you sign anything. I will explain exactly what is paid, by whom, and what it covers, at our first meeting.

Ask me about your home Call (408) 921-2729